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Villanueva de la Serena is a city in Badajoz Province, Extremadura, Spain. It has a population of 25,484 (2007) and forms part of a larger urban area with the neighbouring town of Don Benito.

Founded in the thirteenth century as Aldeanueva de Lares the city was an important centre for the Mesta in the Middle Ages. Located in the county of Vegas Altas, itself is the main gate of La Serena another county of Extremadura (and historically belongs to it) separated by only 5 km from the neighbour Don Benito , forming those two, Villanueva de la Serena-Don Benito, an Urban agglomeration of population around 60.000 inhabitants, making one of the most important agricultural, industrial and services centre in the region and in the community of Extremadura.
Merida (Capital of Extremadura) and Badajoz (biggest city in the region) is respectively 58 and 116 km far from Villanueva de la Serena. The natural trail (green way) of Vegas del Guadiana or "Vía Verde de las Vegas del Guadiana y las Villuercas" begins in this city.

Toronto Raptors player José Calderón was born in Villanueva de la Serena.